PROJECT: TV AD AND POSTER
ROLE: CONCEPT, ART DIRECTION AND GRAPHIC DESIGN
Smarties were a young brand in Brazil and following a slow uptake they really needed a big boost to sales. It was a difficult project due to a very low budget and we were only asked to do a film. After watching the historical reel, we solved the problem using a vintage B&W English ad and simply colouring the little Smarties using cgi to emphasize the fun of the colourful sweeties for young children. This economic solution left some money in the budget for us create a poster and a magazine ad. As the original TV ad had never run in Brazil it felt like a purposely created ad and was very successful, increasing market share considerably. The posters echoed the vintage style of the TV ad.
Smarties is now a well established brand in Brazil.