PROJECT: MAGAZINE ADS AND POSTERS

ROLE: CONCEPT/ART DIRECTION/ILLUSTRATION

Levonelle - the morning after pill

Mocked-up ads and illustrations for a pitch, launching Levonelle. The brief was to raise awareness that the morning after pill was now available over the counter. We developed ads with a touch of humour and a colourful visual language to appeal to a young female audience. We won the pitch.