Cortiba Health – Brochure

PROJECT: A5 BROCHURE AND INFOGRAPHICS DESIGN, PHOTO RETOUCHING ROLE: GRAPHIC DESIGN Cortiba Health A vibrant 16 page brochure for pharmacists, explaining the benefits of liquid Turmeric supplement vs powder based capsule supplement. Designed in compliance with brand guidelines. Copy and photography were supplied by the client. Retouching various photos to match images to product colour. Several infographics were […]

Sotheby’s – Auction Invite

PROJECT: PREMIUM INVITES FOR SOTHEBY’S AUCTION HOUSE ROLE: CONCEPT, ART DIRECTION AND GRAPHIC DESIGN Sotheby’s invite Design for an invitation to a private and exclusive Sotheby’s auction. The brief was to highlight modern iconic paintings that were part of the auction.  I created a unique invite with a special cut and fold format, giving a premium feeling, […]

MacKay Whisky – Magazine Ads

PROJECT: MAGAZINE ADS ROLE: CONCEPT, ART DIRECTION AND ILLUSTRATION Whyte and Mackay This was a mock-up for a magazine campaign pitch, created for a Scottish whisky brand. The brief was to emphasise the idea of individuality in choosing this brand over mainstream brands. 

Evening Standard – underground billboards

PROJECT: BILLBOARDS ROLE: CONCEPT, ART DIRECTION. Evening Standard – Flatshare A series of billboards displayed on London underground platforms for the Evening Standard. Having a younger consumer in mind, rather than showing unattainable, glamorous flats, we sought to create the reality of affordable shared accommodation and the experience of nice, fun people that you’d find through the […]

Levonelle – Morning after pill – Mag Ad

PROJECT: MAGAZINE ADS AND POSTERS ROLE: CONCEPT/ART DIRECTION/ILLUSTRATION Levonelle – the morning after pill Mock-up ads for a pitch, launching Levonelle. The brief was to raise awareness that the morning after pill was now available over the counter. We developed ads with a touch of humour and a colourful visual language to appeal to a young female […]

Barnardos – Brochure

PROJECT: BROCHURE FOR BARNARDO’S  ROLE: GRAPHIC DESIGN Barnardos Centenary Gala A freelance contract to create a brochure for Barnardo’s Centenary Gala Reunion. The work involved selecting from existing photography, designing maps, tables and layout pages. A range of editorial typographic principles were applied, mixing size, weight and colour to create a clear hierarchy and an easy to […]

Smarties – TV and Print

PROJECT: TV AD AND POSTER ROLE: CONCEPT, ART DIRECTION AND GRAPHIC DESIGN Smarties – fun little balls Smarties were a young brand in Brazil and following a slow uptake they really needed a big boost to sales. It was a difficult project due to a very low budget and we were only asked to do a film. […]

Nestlé – Dedito lollies

PROJECT: BILLBOARDS & POSTERS ROLE: CONCEPT AND ART DIRECTION Fun fun fun Billboard and point-of-sale posters for South American lolly brand Dedito. A simple, fun and visual concept. I lost my copy of the other poster which was a lovely photo showing a mischievous girl with the lolly finger positioned in front of her mouth, as in […]

Nestlé – Seduction – Advertising Campaign

PROJECT: ADVERTISING CAMPAIGN ROLE: CONCEPT, ART DIRECTOR Seduction bonbon Advertising campaign for a premium bonbon called ‘seduction’. The concept of the film reinforces the name of the chocolate “Seduction” and its irresistibility and is pitched at young adults.  The POS posters are made of cheesy and provocative pick up lines.

Canon – ads and billboards

PROJECT: MAGAZINE ADVERTISING, BILLBOARDS ROLE: CONCEPT AND ART DIRECTION Only one chance Canon wanted a strategic EMEA Campaign to position their EOS system as the No. 1 professional brand for photography lovers. We created a campaign showing awarded images taken with EOS Canon System and placed the billboards in front of prestigious photography exhibitions, where the same […]