PROJECT: MAGAZINE ADVERTISING, BILLBOARDS
ROLE: CONCEPT AND ART DIRECTION
Canon wanted a strategic EMEA Campaign to position their EOS system as the No. 1 professional brand for photography lovers. We created a campaign showing awarded images taken with EOS Canon System and placed the billboards in front of prestigious photography exhibitions, where the same photos were being exhibited. Print versions of the ads featured in specialist magazines across Europe, Africa and the Middle East.