PROJECT: ADVERTISING CAMPAIGN ROLE: CONCEPT, ART DIRECTOR Seduction bonbon Advertising campaign for a premium bonbon called ‘seduction’. The concept of the film reinforces the name of the chocolate “Seduction” and its irresistibility and is pitched at young adults. The POS posters are made of cheesy and provocative pick up lines.
PROJECT: Nested folders catalogue for PUC (Hering) childrens clothing ROLE: CONCEPT AND ART DIRECTION That’s all folks Hering is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America. Playful back and front covers for PUC Catalogue.
PROJECT: Nested folders catalogue for Hering Licensed clothing line ROLE: CONCEPT AND ART DIRECTION That’s all folks Hering is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America. Playful back and front covers for Hering Catalogue – Disney and Warner Bros licensed clothing line for children and teenagers
PROJECT: Nested folders catalogue for Omino Disney Licensed clothing line (teens) ROLE: CONCEPT AND ART DIRECTION That’s all folks Hering is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America. Playful back and front covers for Omino (Hering) Catalogue – Disney licensed line for teens and young adults.
PROJECT: A5 BROCHURE AND INFOGRAPHICS DESIGN, PHOTO RETOUCHING ROLE: GRAPHIC DESIGN Cortiba Health A vibrant 16 page brochure for pharmacists, explaining the benefits of liquid Turmeric supplement vs powder based capsule supplement. Designed in compliance with brand guidelines. Copy and photography were supplied by the client. Retouching various photos to match images to product colour. Several infographics were […]
PROJECT: PREMIUM INVITES FOR SOTHEBY’S AUCTION HOUSE ROLE: CONCEPT, ART DIRECTION AND GRAPHIC DESIGN Sotheby’s invite Design for an invitation to a private and exclusive Sotheby’s auction. The brief was to highlight modern iconic paintings that were part of the auction. I created a unique invite with a special cut and fold format, giving a premium feeling, […]
PROJECT: MAGAZINE ADS ROLE: CONCEPT, ART DIRECTION AND ILLUSTRATION Whyte and Mackay This was a mock-up for a magazine campaign pitch, created for a Scottish whisky brand. The brief was to emphasise the idea of individuality in choosing this brand over mainstream brands.
PROJECT: BILLBOARDS ROLE: CONCEPT, ART DIRECTION. Evening Standard – Flatshare A series of billboards displayed on London underground platforms for the Evening Standard. Having a younger consumer in mind, rather than showing unattainable, glamorous flats, we sought to create the reality of affordable shared accommodation and the experience of nice, fun people that you’d find through the […]
PROJECT: MAGAZINE ADS AND POSTERS ROLE: CONCEPT/ART DIRECTION/ILLUSTRATION Levonelle – the morning after pill Mocked-up ads and illustrations for a pitch, launching Levonelle. The brief was to raise awareness that the morning after pill was now available over the counter. We developed ads with a touch of humour and a colourful visual language to appeal to a […]
PROJECT: BROCHURE FOR BARNARDO’S ROLE: GRAPHIC DESIGN Barnardos Centenary Gala A freelance contract to create a brochure for Barnardo’s Centenary Gala Reunion. The work involved selecting from existing photography, designing maps, tables and layout pages. A range of editorial typographic principles were applied, mixing size, weight and colour to create a clear hierarchy and an easy to […]