PROJECT: BRAND IDENTITY, WEBSITE, SEASONAL PACKAGING
ROLE: BRAND DESIGN, ART DIRECTION, GRAPHIC DESIGN, FRONT END DEVELOPMENT
Bakelab Italia is an italian bespoke cakes and biscuits craft shop created in 2018 by Bake Off Italy winner Carlo and much loved participant and entrepreneur Rosalind Pratt.
The job was to create the brand Identity and website for their start up. They asked specifically for the logo to feel ‘hand-crafted and not geometric or corporate’, Carlo also asked for green as the main colour. It was a delicious job with a lot of the inspiration coming from the colourful, creative and beautiful look of their cakes and biscuits. We ended up with a logo that feels almost as edible as their pastries.
The website is easy to navigate, charming and elegant, thoughtfully designed to accentuate their bespoke and beautifully crafted products.
Once the website was set-up, Rosalind received training and resources so she could add products, pages and completely manage her own website.