Lux Shower Gel – MTV Promo
PROJECT: TV ADVERTISING ROLE: CREATIVE, ART DIRECTOR Lux Shower Gel – MTV Promo A fun MTV promo created for Lux Shower Gel, focusing on a young audience. The winner won an all expenses trip to Bali with 3 friends, which was echoed in the theme of the advert. https://youtu.be/9qmjp69QKDU
Kenwood Food Processor – TV ads
PROJECT: TV ADVERTISING ROLE: CONCEPT, ART DIRECTOR Kenwood food processor – TV ad A comedic film to show the Kenwood food processor as the easiest to use in the market. https://youtu.be/U6Ce3TV8mGc
Venus Healthcare – brand & web design
PROJECT: BRAND STRATEGY, CONTENT STRATEGY, WEBSITE DESIGN ROLE: PLANNING, ART DIRECTION, GRAPHIC AND WEB DESIGN Venus Healthcare Venus Healthcare is an independent and well established residential healthcare provider, offering placements in residential care homes, funded by the community social service and the NHS. The brief was to create a colourful, approachable brand feel different from the […]
Smarties – TV and Print
PROJECT: TV AD AND POSTER ROLE: CONCEPT, ART DIRECTION AND GRAPHIC DESIGN Smarties – fun little balls Smarties were a young brand in Brazil and following a slow uptake they really needed a big boost to sales. It was a difficult project due to a very low budget and we were only asked to do a film. […]
Nestlé – Dedito lollies
PROJECT: BILLBOARDS & POSTERS ROLE: CONCEPT AND ART DIRECTION Fun fun fun Billboard and point-of-sale posters for Nestlé ice creams. South American lolly brand Dedito. A simple, fun and visual concept.
Persil – TV ads
PROJECT: TV ADVERTISING ROLE: CONCEPT, ART DIRECTION Going a bit deeper… I love these TV ads that we created, sadly they did not run due to a change of strategy, still, I think they are a sweet addition to my portfolio. https://youtu.be/BCC2kuXdPF0
Canon – ads and billboards
PROJECT: MAGAZINE ADVERTISING, BILLBOARDS ROLE: CONCEPT AND ART DIRECTION Only one chance Canon wanted a strategic EMEA Campaign to position their EOS system as the No. 1 professional brand for photography lovers. We created a campaign showing awarded images taken with EOS Canon System and placed the billboards in front of prestigious photography exhibitions, where the same […]
Salvation Army – Winter ad
PROJECT: NEWSPAPER AD ROLE: CONCEPT AND ART DIRECTION Winter Winter ad for the Salvation Army. In Brazil there is no indoor heating in houses, so is common to say that it’s hard to ‘wake up’ (get out of bed) in the winter. The ad plays with this concept and reads: If it’s hard to get wake up […]
Kenco Coffee – TV ad
PROJECT: TV ADVERTISING ROLE: CREATIVE, ART DIRECTOR Nothing can come in between you and your coffee… Done Tongue in cheek, this TV ad was aimed at coffee lovers, showing that they can appreciate a simple and special moment at home with a delicious frothy Cappio cappuccino. https://youtu.be/epUAMwpCr2Y
Nestlé – LaFrutta – bilboards
PROJECT: BILBOARDS ROLE: CONCEPT AND ART DIRECTION Juicy Lolly… The brief for these bilboards was to communicate the LaFrutta had the taste of real fruit. A simple visual concept.