PROJECT: BRAND STRATEGY, CONTENT STRATEGY, WEBSITE DESIGN

ROLE: PLANNING, ART DIRECTION, GRAPHIC AND WEB DESIGN

Venus Healthcare

Venus Healthcare is an independent and well established residential healthcare provider. They offer placements in residential care homes, with funding coming from the community social service and the NHS.  

The brief was to create the branding and a website to establish Venus as one of the leading mental healthcare home providers in their area. They also wanted a colourful and upbeat website while showing life inside their homes. This was a large freelance job that included project management, a brand strategy document, a detailed website plan, commissioning photography and complete design of their website.

 

With three distinctive audiences, the website focus on collaboration, belonging within their community and empowerment, showing real residents with their carers and showcasing their progress since their placement

Three design directions were proposed and a style guide was created for their chosen design. Wireframes were created and as well as a sitemap with a flowchart for page linkage. The final designs were created in Adobe Photoshop and sent to their IT team to do the development. Technical recommendations were made in the website plan and supervision on design and development was given throughout. The website was then tested by several users before the website was launched. 

http://venushealthcare.co.uk/