PROJECT: MAGAZINE ADVERTISING CAMPAIGN

ROLE: CONCEPT, ART DIRECTION, GRAPHIC DESIGN

Heinz - Lynda McCartney

The project was to create an advertising campaign for Lynda McCartney range of vegetarian food. Four magazine ads ran in sassy female magazines to position vegetarian food as a fun and hot option for dinner. The campaign was chosen by Lurzer’s Archive Team to be featured in one of the few non-paid pages – total merit.