PROJECT: MAGAZINE ADVERTISING, BILBOARDS
ROLE: CONCEPT AND ART DIRECTION
Pan European Campaign for Canon Semi professional cameras. Canon used to be seen as the second professional camera in Europe, the client wanted to position EOS Canon system as the number 1 professional brand. We created a campaign showing some of the most awarded images were taken with EOS Canon System and placed billboards in front of the most important photography exhibitions as well and specialised magazines across Europe.